One workspace.Three ways to grow.
Start with the essentials, unlock a professional operating system for your kit, or bring the whole studio into one connected workspace.
Perfect for hobbyists and beginners
- Up to 25 items
- Up to 5 custom categories
- 3 shoot plans*
- Search & filters
- Basic inventory tracking
- Mobile access
- 25 AI actions/week*
- 1 showcase site with 1 showcase (kit)
- 1 gear document
- 1 retailer link per showcase item
Ideal for working photographers
- Unlimited items
- Up to 50 custom categories
- Unlimited shoot plans
- Collection reports & trends
- Priority support
- Documents + warranty tracking
- Rig builder + QR labels
- Market price lookup (10/week)*
- 150 AI actions/week*
- 1 showcase site with up to 5 showcases (kits)
- 3 retailer links + click analytics
For studios and teams
- Everything in Pro
- Unlimited custom categories
- Loans + maintenance
- Studio-level analytics & ROI
- Shoot invoices*
- Team workspace + permissions*
- Studio Agent API + webhooks*
- Release form + permit tracking*
- MCP adapter + custom integrations*
- Dedicated support
- Unlimited AI actions*
- 1 showcase site with unlimited showcases (kits)
- 5 retailer links + creator exports
See exactly what opens up
Compare the limits, workflows, and collaboration tools behind each path.
Maximum items
Custom categories
Search & filters
Basic inventory tracking
Export & data backup
Basic inventory stats
Collection reports
Value tracking & trends
One-click insurance PDF report
Studio-level analytics & ROI
Location tracking
Gear + shoot calendar view*
Rig builder & weight calculator
QR code asset labels
Loan management
Maintenance scheduling
AI actions per week*
Access to Iris AI*
AI-powered descriptions
Find Image for cameras & lenses*
Market price lookup*
Mobile access
Public showcase URL
Team collaboration
Studio Agent API access
Custom integrations
Showcase site (profile)
Showcases (kits) per site
Showcase customization
Social links on showcase
Embed + QR share tools
Product links per gear item
Outbound link analytics
Creator export formats
Custom affiliate disclosure
Email support
Priority support
Dedicated support
Shoot plans
Location scouting tools*
Moodboards & checklists*
AI Shot List Generator*
AI Weather Advisor*
Invoice generation
Release form tracking*
Permit notes on locations
Permit tracking*
* Live today, but with limits or narrower scope than a plain checkmark would suggest.
AI actions/week* are shared across Iris features. Studio has no general AI cap, but market price lookups stay separately capped.
Find Image* and Market price lookup* currently work for camera and lens entries only.
Custom* public URLs means Starter gets an assigned handle, while Pro and Studio can choose or change it.
Studio shoot prep* covers invoices, release-form tracking, and permit tracking; it does not provide legal advice or generate official government permits.
Team collaboration* includes Studio Owner-managed invites, 10 seats by default, and module-level permissions.
Studio Agent API + integrations* include read endpoints, scoped gear/shoot/maintenance writes, webhooks, and MCP adapter tools for the current core workflows.
Calendar view* refers to GearDex’s in-app gear and shoot calendar, not a third-party calendar sync.
Frequently Asked Questions
Start where you are. Grow without rebuilding.
Every plan keeps your inventory connected. Upgrade when your work asks for deeper reporting, automation, or a full studio workspace.